Foursquare Outpaces Yelp Presence for Chains
(NEWTON, MA) Restaurant Sciences, a provider of restaurant industry information and analytics, has released Foursquare statistics from its Restaurant Internet Marketing Study (RIMS). According to the study, Foursquare is gaining widespread acceptance among restaurants and their patrons, and outpacing Yelp?s popularity in key areas. Among the findings:
- 86 percent of chain restaurants have a presence on Foursquare compared to 81 percent on Yelp
- 72 percent of independent restaurants have a listing on Foursquare, while only 5 percent offer mobile websites
- Chains and independent restaurants have more than 300 Foursquare check-ins per location
?Foursquare has quickly become a dominant social media application for restaurants across the country,? said Chuck Ellis, President of Restaurant Sciences. ?The widespread acceptance makes Foursquare a viable contender to Yelp, especially as Foursquare enhances its offerings to provide restaurant reviews and recommendations.?
In March 2012, the Restaurant Sciences team reviewed and surveyed more than 2500 restaurants from across the continental US to gain insight into how restaurants are connecting with patrons online. RIMS looks at each restaurant?s website, mobile website, Facebook profile and social media channels such as Foursquare, Twitter, Yelp, Google Places and Bing Local.
RIMS segments results by geography and/or by industry segment (FSR, QSR, Bar), chain versus independent, or urban versus non-urban.
Restaurant Sciences provides information and analytics to the restaurant industry and provides tools needed to make restaurants more successful. Their offerings for restaurant management teams include mobile websites, an online menu platform and data-driven knowledge (applied restaurant science). Restaurant Sciences provides granular information including visitation and item level (both food and drink) data and analysis. For more information, visit www.restaurantsciences.com.
?
A. Paul Mitchell
A. Paul Mitchell possesses a wealth of communications experience from his 19 years within the marketing and hospitality industries, most recently with Richard Ivey School of Business at Western University. He led the public relations and media relations program for a national research charity and has enjoyed success as an entrepreneur and newspaper columnist. Paul is a drink industry authority, newspaper columnist and currently involved in publishing. A member of IABC Canada, he holds a Bachelor of Arts degree from The University of Western Ontario and is a marketing graduate from Centennial College.
More Posts
Follow Me:
post grad arpaio carol burnett neil degrasse tyson neil degrasse tyson davy jones death born this way foundation
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.